A much loved tradition was recreated for the patients of St. Jude Children’s Research Hospital, who are battling cancer and unable to go outside and see the holiday lights. Factory Fifteen, alongside agency, David&Goliath built a custom immersive display at the hospital to transport young patients to the North Pole. The 50x100ft set, included a Kia EV6 on top of hydraulic compressors to create the feeling of driving and flying, along with nearly 300 LED screens. On the ‘drive’ the children saw sparkling reindeers and magical narwhals, and got to see their own names appearing in the starry night sky.