Ted Baker

— Keeping Up With the Bakers

We helped Ted Baker launch their Spring Summer collection by creating a series of interactive store windows across the UK and Europe as part of the brand’s global campaign Keeping Up With the Bakers.

The windows encourage passers-by to become part of the Tailor Lane neighbourhood and peep into the seemingly perfect world of The Baker family. By placing their hands onto the windows, shoppers were caught in the act and their image was live composited into a series of fun moments across the widows.

The windows utilise the very latest Computer Vision technology to track a person’s face, and, without a green-screen environment, artfully composite their face into scenes from the world of The Baker family. The flagship Ted Baker store in London’s Regent Street also makes use of Whispering Window® technology which effectively converts the entire window into a speaker.

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