Smith & Foulkes collaborate with renowned animator Dante Zaballa to create this heartwarming ‘back to school’ spot for Kellogg’s, artfully depicting the ‘longest break ever’.

The highly stylized spot, taking inspiration from child-like illustrations, follows one boy’s journey from lockdown to playground. Portraying relatable moments of the Covid-19 lockdown experience such as playing football with toilet roll and chatting to grandparents on video calls, the spot perfectly encapsulates a nation of school kids excited to get back to some sense of normality.