The Santa Monica Pier is a magical place. There’s a familiarity to it, a closeness, and this feeling is only magnified during its annual Twilight Concert Series.
This concert series is all about community, and Munkowitz wanted to tap into that. He wanted to bring the space to life through a lighting universe where everything is interconnected, evoking a sense of warmth and tranquility, drawing the entire audience closer together.
The resulting experience is to be driven by the attendees, their participation expressed visually as data in the form of vibrant pulsing lights, creating a unified visual language that permeates through the entire pier. An immersive, interactive environment that not only will make the attendees feel that they experienced something special, but that they shared something with others, too.