Very
Let’s Make It Sparkle!
Who’s ready for a Very pink Christmas? Director Paloma Baeza helped Very launch their new creative platform with the assistance of a few fabulous flamingos. Collaborating closely with The Gate, Paloma and her expert team introduced three new characters to the world: Kerry, Terry and Cherry. The key to creating characters that exude warmth, relatability, and playfulness was finding the right balance between anthropomorphism and authenticity, from the hair texture that strikes a delicate balance between human and feather-like qualities to capturing the perfect flamingo-like movement of each feather.
More pink-hued details
The incredibly detailed spot featured numerous bird-themed Easter egg moments, such as the local pub named ‘The Roost,’ and even the star on the Christmas tree is replaced with a tiny flamingo. Down to the smallest detail, such as the shrimp on a cup, there’s a nod to the distinctive pink of the flamingo’s coat. To transform the grey cityscape into a festive, pink wonderland, Paloma paid close attention to lighting, with pink rays illuminating snow-capped houses and a pink glow added to all new products showcased, reminding us that we too can transform ordinary experiences into something extraordinary.
Black Friday Spot
Back to School Spot
Director Paloma Baeza continues her collaboration with Very in this new, charming Back to School TVC.