World-leading meditation app Headspace is synonymous with the bold and playful animation that infuses the wellness brand and supports millions of subscribers on their personal meditation journey.

Nexus Studios has partnered with the Headspace team since 2016 to help bring their world to life.

Case Study

Their Challenge

How do you demystify a complex and abstract product centred around a disembodied voice, transforming it into an engaging and accessible media brand?

Our Approach

To create an inviting and playful world populated by over 150 unique characters across 80 minutes of bespoke animated content which guide, educate and entertain millions of users worldwide.

Our in-house team, led by Creative Director Mark Perrett, created a universe of playful and informative stories. Animation helps to power everything from the brand’s social media marketing to the in-app content which accompanies subscribers’ personalised meditation journeys.

From ‘Wisdom’ videos which impart information based on Buddhist teachings, ‘Technique’ videos which communicate practical tips, to the recently launched in-app animation library, bold and characterful animated content helps to educate millions of subscribers around the world about increased wellbeing.

Headspace Squirrel GIF Characters

Headspace Balloon GIF Characters

The Impact

Our animations power all aspects of their brand including web and social content. Our characters have become core to educating users and are now fully woven into the Headspace experience.

They are also a social media success, the lead video ‘Letting Go of Effort’ alone has been viewed over 29 million times. This has helped fuel Headspace’s phenomenal growth, continuing aggressive double-digit percentage customer acquisition month-over-month.

Unique Characters

Views on YouTube

Minutes of Animation