How do you demystify a complex and abstract product centred around a disembodied voice, transforming it into an engaging and accessible media brand?

To create an inviting and playful world populated by over 150 unique characters across 80 minutes of bespoke animated content which guide, educate and entertain millions of users worldwide.

Our in-house team, led by Creative Director Mark Perrett, created a universe of playful and informative stories. Animation helps to power everything from the brand’s social media marketing to the in-app content which accompanies subscribers’ personalised meditation journeys.

From ‘Wisdom’ videos which impart information based on Buddhist teachings, ‘Technique’ videos which communicate practical tips, to the recently launched in-app animation library, bold and characterful animated content helps to educate millions of subscribers around the world about increased wellbeing.

Our animations power all aspects of their brand including web and social content. Our characters have become core to educating users and are now fully woven into the Headspace experience.

They are also a social media success, the lead video ‘Letting Go of Effort’ alone has been viewed over 29 million times. This has helped fuel Headspace’s phenomenal growth, continuing aggressive double-digit percentage customer acquisition month-over-month.