For the Las Vegas Grand Prix, we worked with directors Factory Fifteen, Mercedes-Benz USA and Merkley+Partners to deliver a one-of-a-kind experience on the Sphere’s Exosphere.

Between four distinct environments, we pioneered an innovative 360° perspective environment designed to keep the focus sharply on each featured GT model which include the AMG GT 63, AMG GT 63 APXGP Edition, and AMG CONCEPT AMG GT XX. The result is a fluid, panoramic experience that gives audiences a dynamic, lifelike view with the north view car driving toward the audience while the south view car drives away.

Factory Fifteen drew on their extensive experience creating for this format and pushed the boundaries of the Sphere by deploying a custom camera rig. This rig links the rotation of the camera around the car to the 360° environment render, ensuring that when the view rotates, both the car and the scene match perfectly.