Milk Can Help you build muscle and grow…but it can’t extend your curfew or stop your monster’s dream of becoming a nail tech.

For MilkPEP’s ‘Milk Can Help’ campaign, we teamed up with directors WERE and Business Agency GALE to create a series of seven hilarious, fast-paced anime-inspired spots. Featuring bold animation, rapid reversals, and lovingly exaggerated tropes pulled straight from anime’s rich visual language, the films highlight milk’s benefits while playfully contrasting them with more absurd limitations.

From a monster under your bed dreaming of becoming a nail tech, to dodging curfews with super-powered climbing skills, each film speaks directly to a Gen-Z audience fluent in anime. Authenticity was key and WERE delivered, informed by a love for the genre they made sure to pack the films with references – how many can you spot?


Development


Client
MilkPEP

Agency
GALE

Production Company
Nexus Studios

Director
WERE

NEXUS STUDIOS

Director
WERE

Executive Producer
Anthony Austin

Head of Production
Rachel Moss

Senior Producer
Rebecca Archer

Production Manager
Tyler Antin

Production Coordinator
Sarah McDonald

2D Lead
Dylan White
Bethany Levy

Art Director
Callum Strachan
Melanie Climent

Character Designer
Isa Fuduku

Storyboards
Errol Petgrave
Chelsea Ortega
Giuseppe Dell’Olio
Sjur Sorli

2D Animator
Alain VU
Angus Pepper
Alvaro Castellanos
Duncan Gist

Clean Up Artist
Laura N-Tamara
Denise Dean
Eleonora Quario
Victoria Jardine

2D FX Artist
Pierre-Méziane ( Pmez )

Compositor
Victoria Jardine

Editor
Zaki Fulford

Additional Editing
Dave Slade

PR & Marketing
Nancy Edmondson
Bruce Bigg
Esme Harvey Otway

Head of Resourcing
Natalie Busuttil

Talent Manager
Indiana Wilson
Sophia Whyte

SOUND

Music,Sound Design & Mix
Box of Toys Audio

VO Record Studio
Brain Audio


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