MilkPEP
Milk Can Help
Milk Can Help you build muscle and grow…but it can’t extend your curfew or stop your monster’s dream of becoming a nail tech.
For MilkPEP’s ‘Milk Can Help’ campaign, we teamed up with directors WERE and Business Agency GALE to create a series of seven hilarious, fast-paced anime-inspired spots. Featuring bold animation, rapid reversals, and lovingly exaggerated tropes pulled straight from anime’s rich visual language, the films highlight milk’s benefits while playfully contrasting them with more absurd limitations.
From a monster under your bed dreaming of becoming a nail tech, to dodging curfews with super-powered climbing skills, each film speaks directly to a Gen-Z audience fluent in anime. Authenticity was key and WERE delivered, informed by a love for the genre they made sure to pack the films with references – how many can you spot?
Development
Client
MilkPEP
Agency
GALE
Production Company
Nexus Studios
Director
WERE
NEXUS STUDIOS
Production Company
Nexus Studios
Director
WERE
Executive Producer
Anthony Austin
Head of Production
Rachel Moss
Senior Producer
Rebecca Archer
Production Manager
Tyler Antin
Production Coordinator
Sarah McDonald
2D Lead
Dylan White
Bethany Levy
Art Director
Callum Strachan
Melanie Climent
Character Designer
Isago Fukuda
Storyboards
Errol Petgrave
Chelsea Ortega
Giuseppe Dell’Olio
Sjur Sorli
2D Animator
Alain VU
Angus Pepper
Alvaro Castellanos
Duncan Gist
Clean-up Lead
Laura N-Tamara
Clean Up Artist
Denise Dean
Eleonora Quario
Joumana Ismail
2D FX Artist
Pierre-Méziane (Pmez)
Chiara Sgatti
Compositor
Victoria Jardine
Editor
Zaki Fulford
Additional Editing
Dave Slade
PR & Marketing
Nancy Edmondson
Bruce Bigg
Esme Harvey Otway
Head of Resourcing
Natalie Busuttil
Talent Manager
Indiana Wilson
Sophia Whyte
SOUND
Music, Sound Design & Mix
Box of Toys Audio
VO Record Studio
Brain Audio