A heartfelt journey through a young boy’s life with a ‘little proof of love’ every step of the way.

Directing duo Helvetica, perfectly capture the sentiments of sharing special moments with friends, family and loved ones in this nostalgic piece. Following the lead protagonist from infancy to adulthood and later fatherhood, Lefèvre Utile’s emblematic biscuits feature throughout the passage of time making them synonymous with key familial milestones and experiences.