Partnering with Unicef, we created interactive game ‘Right Runner’ to increase children’s awareness of their human rights, as stated in The United Nations Convention on the Rights of the Child (UNCRC).
Aimed at, and created with the insight of children in Latin America and the Caribbean, Right Runner entertains, empowers and educates children in the most violent and unequal region for children in the world.
Players journey through 5 levels which bring 5 key rights to life. With a cast of characters, visual and audio palette that draws on regional elements, Right Runner encourages children to find their voice and join up with friends to raise awareness of the threats they can face in this part of the world.
Level 1 – You have the right to play!
Play or freetime is fundamental to being a kid, it’s one of the things that makes us happy and healthy! Whatever you’re into; sport, art, music, culture or just chatting with friends, you have the right to play!
Level 2 – You have the right to learn!
Every kid is unique and talented! Even if they don’t know it yet. An education helps turn that seed of talent into a superpower! Claim your right to learn and use your superpower to change your world.
Level 3 – You have the right to a safe environment!
You may have lived through a natural disaster already in your life! As climate change increases more and more communities will be affected. Whether it’s this or a health emergency like Zika, you have the right to food, clothing and a clean and safe place to live.
Level 4 – You have the right to be protected!
Every kid has the right to be free from all forms of physical, sexual and mental violence and abuse. Nevertheless, too many girls and boys are victims of violence and exploitation. You have the right to be protected.
Level 5 – You have the right to be heard
Kids are powerful agents for change! Look at 16 year old Greta Thunberg, the climate activist! She started a “school strike for climate” protest outside of her local Parliament that went global with over one million kids joining in! You too have the right to give your opinion and be taken seriously. Tell your story. Make yourself heard.