Campaign
Salon du Livre de Montréal
Animation designed by Nicolas Ménard
By animating 5 loops of playful characters and using them like building blocks, Nicolas was able to help produce all the elements needed for a full fledged campaign for Montreal’s book fair ‘Salon du Livre de Montréal’ in collaboration with design studio Principal: animated posters, GIFs, Instagram posts, Facebook posts and even a TV commercial.
Radio-Canada – Quebec national public broadcaster – was airing the spot, and provided the music and voice over.
![](/app/uploads/2017/11/4_SLM_Walk_AnimatedPoster.gif)
![](/app/uploads/2017/11/3_SLM_Grotesque_AnimatedPoster.gif)
![](/app/uploads/2017/11/2_SLM_BookPile_AnimatedPoster.gif)
![](/app/uploads/2017/11/1_SLM_Twins_AnimatedPoster.gif)