Animation designed by Nicolas Ménard

By animating 5 loops of playful characters and using them like building blocks, Nicolas was able to help produce all the elements needed for a full fledged campaign for Montreal’s book fair ‘Salon du Livre de Montréal’ in collaboration with design studio Principal: animated posters, GIFs, Instagram posts, Facebook posts and even a TV commercial.

Radio-Canada – Quebec national public broadcaster – was airing the spot, and provided the music and voice over.