Smith & Foulkes’ latest animation ‘Gen’ highlights the importance of community as part of creative agency BMB’s two-part campaign for Samsung.

Using playful animation and corresponding colours to connect these so-called ‘citizens of the future’, the spot emphasises Gen Z’s sense of interconnectivity and shows just how seamlessly they use technology. Embracing Samsung’s #DoWhatYouCant hashtag, the ad proves that pretty much anything can be achieved with their devices. While Smith & Foulkes present Samsung’s future, Felix remembers Samsung’s already-gone successful 50 years. Read more here.