Samsung

— Moon

Felix Massie remembers Samsung’s early beginnings in creative agency BMB’s two-part campaign for Samsung. The animation correlates to the iconic landing on the moon and takes a trip down memory lane, tracing the company’s evolution alongside society’s own developments. From washing machines, TVs and tablets, the spot positions Samsung as an entrepreneurial company that has stayed ahead of the curve. While Felix’s film covers Samsung’s past, Smith & Foulkes present Samsung’s future. Read more here.

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