“VR was used at the animatic and layout stage. Knowing that the spot is very dynamic we knew we wanted to have moving cameras to emphasis the action. This is something that can be tricky to make in 2D animation so we decided to block the scenes and the camera movements with 3D sketches done in VR. It allowed us to quickly iterate our shots and experiment with our angles and lenses. This was then fed to the 2D animators as a guide which helped them greatly to animate complicated shots more efficiently.”
Watch the full spot here.
