Roam Agency
Telstra Roam
To celebrate the launch of Telstra’s in-house agency, Roam, Mighty Nice crafted a vibrant 40-second odyssey that follows this ‘R’-shaped protagonist from his humble beginnings in a shower to a series of epic, ever-shifting landscapes.
This project invited 2D, 3D, and design teams to flex their creative muscles. Creating a multi-media aesthetic that blends traditional hand-drawn animation with innovative modern techniques. To maintain a breakneck production pace without sacrificing depth, the team utilised projection mapping and AI-generated backgrounds for the film’s more photo-real environments.
Making of
Beyond the technical wizardry, the heart of the film lies in the character’s personality. Investing rigorous R&D into Roamy’s unique walk cycle, ensuring the ‘R’ shape remained legible and charismatic while navigating a world peppered with subtle Telstra ‘easter eggs’. It’s a polished, craft-focussed celebration of how an idea evolves, adapts, and eventually finds its stride.
