Nike Foundation

— The Girl Effect

Follow the journey of a 12 year-old girl working to escape poverty, exploitation and the risk of AIDS/HIV, to build a better future for herself and future generations.

The Nike Foundation, through Wieden + Kennedy, commissioned Mighty Nice to take us on ‘The Girl Effect’ and to show us the potential of 600 million adolescent girls to campaign for an end poverty for themselves and the world.

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