Postmates
This Is Your Brain on Food
Nexus Design Studio created nine compelling films, illustrating the unique, visceral sensations evoked by that first delectable bite of food. Each highlighting dishes available through the Postmates app, the campaign showcases the best-of-class merchants, from the fiery thrill of Nashville Hot Chicken to the bouncy world of Boba tea and the serene joy of sushi.
Working closely with Postmates’ creative agency, Mother in Los Angeles, Creative Director Harry Butt curated a bespoke creative team, featuring directors, animators, and designers, to breathe life into this collection. Each film boasts a distinctive animation style, ranging from Claymation and 3D characters to 2D animations and a unique technique reminiscent of celluloid scratch film, ensuring that each spot mirrors the individuality of the food it celebrates. The talented individuals behind the work include Veronica Solomon, Gustaf Holtenäs, Angela Kirkwood, Dante Zaballa, Double Up Studio, bus.group, as well as esteemed directors from Nexus Studios, including Laurie Rowan, Shynola, Jack Cunningham, and Fantasista Utamaro.