Thumbtack
Kick Procrastination, Uncertainty and Indecision to the curb with Thumbtack! Directors Jack Cunningham and Nicolas Ménard collaborated with the home project planning app to anthropomorphise the bothersome emotions that obstruct the crucial home improvements we prioritise.
By transforming these feelings into kinetic 2D characters which chaotically invade the homeowners’ peaceful spaces, the spots shows how Thumbtack can make these common anxieties disappear.
Name the Feeling
Directors Jack Cunningham and Nicolas Ménard approached the scripts like short plays, focusing on singular character performances for lively hand-drawn animation. Transforming abstract emotions into tangible characters through a process of extensive research and spontaneous pencil sketches. They crafted a visual juxtaposition between these characters and the environments, leveraging a classic 2D animation technique to construct a memorable world.
Behind-The-Scenes
