IBM & APPLE

— Transformation City

The Transformation City experience showcases the awesome power of MobileFirst across three AR stories which are all set in different industries (Retail, Aviation, and Finance). Each industry is represented by its beautiful model island and a fully three-dimensional interactive story. The augmented reality project explores the possibilities of narrative storytelling in a platform more widely known for quick experiences.

Nexus Studios’ Interactive Arts team designed the Augmented Reality experience for IBM and Apple at the World of Watson event in Las Vegas. MobileFirst is IBM’s suite of enterprise mobility solutions that deliver a complete environment to develop apps and enable engagements that are designed specifically for mobile users.

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