U2 eXPERIENCE AR
Nexus Studios was commissioned by longtime U2 Creative Director, Willie Williams, Treatment Ltd and Lusional to develop the technology behind U2 eXPERIENCE, the bands first augmented reality app.
Launched ahead of the band’s hotly anticipated eXPERIENCE + iNNOCENCE tour it can be downloaded on both iOS and Android.
The tour’s 30m long double-sided LED wall – lovingly referred to by the band as the ‘barricage’ – is used as the trigger for bespoke 3D volumetric content viewable on your mobile device, creating a giant synchronised AR experience for thousands of fans at the same show, every night.
Download the app here for iOS and Android.
Read more here.