Adidas

— Unite All Originals

This interactive music video featuring the rappers Run DMC and DJ A-Trak. It comprises an interactive film with visual effects and animations that can be controlled through keyboard strokes and voice commands.

Directed by Alex Courtes, written by Joe Hagel and art directed by Ruben Beddeleem, the work was created for agency Sid Lee for the Adidas’ autumn/winter Originals campaign.

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