F1

— Unleash the Logo

Nexus Directors Factory Fifteen were approached to collaborate with W&K to launch the new F1 logo at the last race of the calendar in Abu Dhabi. The film takes us on an epic journey along a race track at night.  The logo was projected from a race car, allowing the logo to be raced in the dark to best capture the cambers, bumps, curbs and lines of the real circuit.  The film was broadcast live globally via the TV feed and was timed to air just after the trophies were presented on the podium.


Behind the scenes

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