Each year millions of visitors gather to see the beautiful Printemps window displays in Paris. Working with Burberry, we designed an interactive experience across all the windows. Visitors joined the experience from anywhere along the 100m storefront using just their smartphone.
With no app to download or url to type in, you simply connect to the WIFI network and you’re able to control the window in front of you. Visitors can access live camera feeds from hidden cameras inside the windows and at any point take photos and share them. There’s also a large number of interactive elements, so you can use your phone to control physical elements inside the window too.