In partnership with independent creative agency, St Luke’s, Smith & Foulkes shine a light on increasing fraud and impersonation threats through a series of carefully designed characters for a multi-faceted campaign across print, digital and social media, including an art mural by Brixton Underground Station.

Artfully bringing to life caricatures of the ‘Identity Thief’, ‘Bank Impersonator’ and ‘Savings Swindler’, the directing duo help to demystify these villainous activities whilst reminding people to stay vigilant.