YouTube launched this Valentine’s Day campaign dedicated to the creators that wanted to bring to life some of the great comments left by users.
These ‘love notes’ were delivered as animated GIFs to a cross-section of creators by email.
In under two weeks, Nexus Studios created the artwork and a custom tool to automatically generate nearly 1,000 GIFs. For this, Nexus built a native desktop application that used predetermined design, and layout rules to auto-generate the looping animations.
For the style to resemble a handwritten look, selected hero font characters were animated and rendered individually to fit with the GIF generation process.