EE Game Day Wins at Campaign Experience Awards
The Mixed Reality Treasure Hunt picks up win for Best Debut Event
Delighted to share that EE Game Day, Nexus Studios’ collaboration with Havas Play and EE, picked up a win at the Campaign Experience Awards last night! Campaign’s flagship event, the Experience Awards celebrates the very best in the experiential industry. Honoured to win in the Debut Event category amongst such incredible work.
Marking the arrival of the inaugural EE Game Day, we helped transform 13 locations across the UK into a mixed-reality gaming playground. Through a live Twitch stream, gamers were challenged to help solve in-game puzzles on a custom-built videogame which pointed them towards the secret prizes dotted around the country.
Learn more about the project here.