The Headspace creative team has been working with Nexus Studios to convey the complexities of the mind through a series of charming animations. In this article, we explain the approach that’s bringing millions to their films – and making mindfulness and mediation more accessible.

“Animation is a vital part of the Headspace experience and has proven to be a successful way of both bringing people to meditation and encouraging those who do practice to stay the course. And, this month, Headspace launched a fleet of new films within its app created by long-term collaborators, London’s Nexus Studios – many of which are also being posted to YouTube so that its advice on mindfulness and meditation can be shared further.”

Read the full piece here.