Here at Nexus, we’re motivated by creating the most entertaining, immersive experiences possible. We’ve seen the added value that AR activations can bring to branded campaigns, both by extending their lifespan and creating the opportunity for richer, more active engagements. Take a look at a few examples below.

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SHEBA® Hope Reef

We created Sheba’s first iOS app as part of the Hope Reef project to immerse users in an unforgettable underwater AR experience and allow them to witness the beauty of reef restoration before their eyes. We worked closely with marine biologist experts to develop the activation, designed to enhance and raise awareness for the world’s largest coral restoration program. Sheba and AMV BBDO were awarded the Industry Craft Grand Prix and Media Grand Prix plus a Bronze award at the latest Cannes Lions Awards and we were thrilled to have contributed to this incredible project.

Find out more here.

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Eternals AR

We created Marvel Studios’ first-of-its-kind augmented reality story experience, in anticipation for the release of their film, Eternals. The immersive experience offered users the chance to explore the world of the Eternals away from the cinema setting, introducing characters and letting fans become part of the action. Users travel 7,000 years back in time to learn how the Eternals helped shape today’s civilisation. This AR component to the wider release offered fans the opportunity to bring these characters into their homes, providing playful two-way interaction.

Find out more here.

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Childish Gambino Playmoji

As part of the Cannes Lions winning Childish Gambino Playmoji campaign, we brought to life the Playmoji inspired by the recording artist. Launching at the Grammys, the wider campaign featured a TVC and the dance trend #pixeldanceoff. Exclusive to Pixel, the Gambino Playmoji reacted in real time to other characters, using the phone’s camera and machine learning it was able to respond to the facial expressions of photo subjects.

Find out more here.