1600
Case Study: Inspirational AR brings democracy to life
Developed in collaboration with the White House and the White House Historical Association, 1600 continues President Obama’s legacy of using digital innovation to increase accessibility to the White House.
Downloaded more than 500,000 times
More than 40,000,000 impressions
Apple App Stores No.1 in Education
Their Challenge
How can you use technology to educate and inspire the youngest Americans to learn more about the White House and its role in their democracy?
Our Approach
Our imaginative multi-character approach incorporated layered storytelling in an AR space and took this developing platform into places it had never been.
The Impact
The app was picked up by international and local media and featured on NBC News Today, Sky News, CNBC and on the Tonight Show with Jimmy Fallon.
The interest spread Worldwide with tweets from all over the world. These included some very inspiring images of teachers and their classes huddled around a dollar whilst sharing the experience.
This project also helped bring AR into the mainstream as an educational tool topping the education chart in the App Store upon release.
View the project
