SUGi

— Bring Nature Closer

SUGi is an organisation dedicated to conserving and enhancing nature through a series of ‘rewilding’ projects across the world. As part of a new initiative with Breitling, SUGi asked us to help them bring their updated message to life showcasing some of the ideas and projects they were already involved in.

On an intense timeline and using a mixture of 2D animation and full of life illustrations, which flood each frame with colour. The piece artfully brings to life the brand values of SUGi, and showcases this incredible movement. The film demonstrates the impact SUGi Forest Makers and Ocean Gardeners around the world have made in restoring biodiversity and regenerating ecosystems, while encouraging others to invest in nature.

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