Music just got a lot more playful. For Candy Crush Saga’s 2025 Music Season, Nexus Studios and director Fx Goby joined forces with Pablo London and Grammy-winning artist Thundercat to flip music, film, and gameplay Upside Down — creating the world’s first playable live-action music video, a multi-sensory sugar rush where every swipe drives the story forward.

Experience Upside Down as a linear music video or as a fully playable interactive version at candycrushupsidedown.com

For Thundercat’s reimagining of the Diana Ross disco classic, Fx takes you into a playful, pink-hued universe. When trios of candy-bright objects appear, players swipe—just like in Candy Crush—to keep the story moving. The signature match-three mechanic sits at the heart of the film, making the experience both unique and unmistakably Candy Crush.

An ambitious sugar-fuelled three-month shoot blended live-action performance, choreography, and practical builds with interactive design. Hundreds of extras, seamless VFX, and practical effects filled the set, while bold colour palettes and glossy textures brought each sequence to life.


Client
King Games

Agency
Pablo London

Production Company
Nexus Studios

Director
FX Goby

Nexus Studios

Production Company
Nexus Studios

Executive Producer
Anthony Austin

Senior Producer
Rebecca Archer

Live Action Producer
Luke Tierney

Senior Production Manager
Ruyi Meer

Production Coordinator
Sarah McDonald

VFX Supervisor
Sacha Danjou

VFX Consultant
Paul Round

Director of Photography
Diana Olifirova

1st AD
Robert Thorpe

Choreographers
I Could Never Be A Dancer

Stylist
Celia Arias

Stylist Assistants
Rocco Marin
Leonor Carvalho
Eloy Melero González

Lead Talent Hair Stylist
Rosie-Grace Smith

Grillz
London Grillz

Lead Compositor
Sacha Danjou

Compositors
Alexandre Gaudiano
Zsolt Sebok
Can Cangor
Navid Bagherzadeh
Chiara Feriani
Jan Kanta
Bethany Levy
Olly Johnson

Colourboards
Melanie Climent

Designer
Bethany Levy
Olly Johnson

Storyboards
Adam Beer
Jonathan Djob Nkondo
Fx Goby

Animatic Editor
Kuba Sobieski

VFX Editors
Andrea Zantiras
Zaki Fulford

3D Generalists
Florian Caspar
Andy Spence

VFX Artist
Tim Bacon

Head of Production
Rachel Moss

Resource Coordinator
Maria Kolandawel

Resource Manager
Indiana Wilson

Talent Acquisition Manager
Sophia Whyte

Head of Resourcing
Natalie Busuttil

Creative Pitch Coordinator
Jessie Francis

Head of Marketing & PR
Bruce Bigg

Marketing Executive
Sophie Spalding

Marketing Designer
Esme Harvey-Otway

Nexus Experience Design

Executive Producer
Ali Proctor-Walsh

Producer
Ashley Cohen

Executive Creative Director
Deborah Casswell

Creative Director
Margaux Renaudin

Creative Technical Director
David Crawford

Interactive Previs
Mark Davies

UX Designer
Xavier Barrade

Technical Build
Reflektor Digital

Chief Technical Officer
Max Rusan

Senior Producer
Ryan Kelly

Lead Developer
Shiqi Wu

Executive Producer
Simon Conlin

Full-stack Developer
Seyed Mohammad Hosseininejad

Creative Developer
Patrick Schroen

E-Commerce Developer
Hassan Ahmed

Service Company
Solent Film

Solent Film Managing Director
Alex Momchev

Solent Film Managing Partner
Magdalena Staneva

Service Producers
Magdalena Staneva
Elena Doroshenko

Production Manager
Sasho Raychev

Production Coordinators
Joana Bogdanova

Art Dept Coordinator
Eva Taneva

Production Assistants
Timothe Gawron
Ilina Chapkunova
Dimana Popova

Runner
Dimitar Borisov

2nd AD
Rositsa Trayanova

3rd AD
Kristin Bumbarova
Alexander Yordanov

1st AC A Cam
Bogdan Hristov

2nd AC A Cam
Rumen Doychinov

1st AC B Cam
Plamen Zheliazkov

2nd AC B Cam
Yoana Ivanova

Trinity Operator
Kiril Vulchanov

Trinity Assistant
Vasil Stefanov

Video Control
Borislav Stoyanov

Video Control Assistants
Georgi Minchev
Nikolay Lajovski

Data Manager
Vesela Videlova

Gaffer
Petar Kostov

Electricians
Stefan Georgiev
Konstantin Bodurov
Anton Ivanov
Luchezar Lazarov
Nikola Nedev

Key Grip
Ivan Alexandrov

Grips
Antonio Angelov
Alexander Georgiev
Manol Ivanov
Radotsvet Dimitrov
Georgi Dotsanov

Head Technician
Stanimir Vatzov

Crane Technician
Dragomir Arnaudov

Casting Director
Veselina Georgieva

SFX Supervisor
Nikolay Fartunkov

SFX Senior Technician
Kosta Maslev

SFX Technicians
Emil Petrov
Filip Ruychev
Alexander Stoyanov

BTS Photographer
Alexander Partulov

Stunt Coordinator
Toni Davidov

Riggers
Kristina Radeva
Tzvetan Cholev
Dimitar Goranov

Playback Sound
Kostadin Saparevski

Production Design
Pistolet

Production Designers
Aleksandar Yanev
Momchil Tasev

Designer Assistant
Nilofar Afzali

Standby Props
Valentina Sokolova
Anton Antonov

Lead Set Dresser
Ivan Harizanov

Set Dressers
Velislav Markov
Ilian Zdravkov
Nikola Hristov
Marko Krastev
Nikolay Alexiev
Nedelcho Hazarbasanov
Dimitar Mihailov
Dimitar Michev
Rada Yaneva
Yanitsa Sarbinova

Set Decorators
Lyubomir Simeonov
Troyan Ivanov
Andrea Paunova
Evgeniya Uzunova
Nikolay Nikolov

Set Decorator Assistant
Dianjela Mateeva

Construction Manager
Ivo Ivanov

Construction Lead
Bozhidar Eftov

Construction
Kristian Sokolov
Vladislav Balchov
Georgi Yanev
Dobromir Radev
Spas Kirilov
Lachezar Dobrev
Lyubomir Venev
Boris Arnaudov
Nikolay Radev

Painters
Tanio Vasilev
Dimitar Stoykov
Stefan Slavov
Miglena Bogdanova
Antonina Nikolova
Tetanya Anatoliyvna
Ivan Stanev
Ilian Staykov
Petya Krumova

Sculptors
Dimitar Hristovich
Kostadin Dervenski

Art Department Buyers
Emil Milanov
Kristian Georgiev

Graphic Designers
Aleksander Handzhiev
Magdalena Zheleva
Kiril Tsonev

Action Vehicle Supervisor
Lyubomir Evtimov

Action Vehicle Drivers
Plamen Todorov
Samuil Madjarov

Wardrobe Supervisor
Ina Damyanova

Styling Assistants
Maria Petrova
Gergana Kozhuharova
Mariana Kiryakova
Nikola Lazarov

Seamstresses
Daniela Kostov
Donka Drenovska

Nail Artist
Krasimira Bahurova

Make Up Artist
Gergana Batanova

Make Up Artist Assistants
Gergana Ivanova
Mariana Mihajlova
Marina Boshnakova
Valentin Vulov
Desislava Manasieva

Hair Stylists
Veselka Tsekina
Karina Nikolova

Hair Stylist Assistants
Silvia Tosheva
Rositsa Milkova
Dimitrina Stoyanova
Graciela Dimirtova

Set Manager
Dimitar Kostov

PAs
Anton Krustev
Eduard Todorov
Rostislav Stoyanov
Emil Lyubenov
Tsvetomir Dimitrov
Vasil Ivanov
Stanislav Paunov
Martin Metodiev

Medic
Nina Ivanova

Cleaning Lady
Katya Arsova

Transportation Coordinator
Miroslav Manov

Drivers
Hristo Todorov
Blagoy Blagoev
Alexander Tzonev
Mihail Petrov
Ivan Simeonov
Georgi Kozarev

Craft & Catering Managers
Mariela Manolova
Ivan Nalbatski

Cast

Hero
Mo Bangura

UK Dancers
Raihaanah McQueen
Sabrina McCarthy
Saraah Fernandez
Christopher Donelly
Shyam Morjaria
Daniela McCarthy

Hero Talent Casting
Jinjo

UK Dancers Casting
Mark Summers

Featured Extras
Bogdana Martinova Kostova
Snezhana Vlahova
Halima Onozare Sheidu
Alisiya Nguen Lai
Elizabeth Borislavova Marangozova
Stefan Teofanov Gyurov
Plamen Kunchev Kunev
Yoshi Yamazaki
Asen Dragomirov Karanikolov
Anthony Austin
Albena Asenova Kotseva
Mario Krasimirov Topalov
Yoana Apostolova Kircheva
Margarita Hristova Gitcheva
Krasimira Todorova Kazandzhieva
Nina Stoyanova Rueva
Michael Linehan
Iderjavkhlan Bilguun
Anastasia Andreevna Anaskih Tsenkulovska
Diana Stoyanova Mircheva
Mario Nikolaev Mihaylov
Petra Tosheva Nedyalkova
Iskra Minkova Daskalova
Tatyana Eduardovna Balan
Ivelin Teodorov Todorov
Pavel Pavlov Petrov
Maria Asenova Asenova
Svetlin Biserov Valkov
Viktoria Dimitrova Dimitrova
Lyubomira Angelova Todorova
Jenée Brown-Dimitrov
Dimitar Nikolaev Minkov
Andrea Aleksandrova Gerova

Edit

Edit Studio
Trim

Editor
Matt Newman

Edit Assists
Keira Hay
Holly Thomson

Edit Producer
Claudia Celeste

Music House
The Hogan

Music Supervisor
Sean Hogan

Thundercat for Ninja Tune
Martin Dobson

Sound

Audio Post Production
String and Tins

Sound Design and Mix
Adam Smyth

Sound Design
Kaspar Broyd
Nigel Manington

Foley
Cobblestone

Audio Producers
Alina Miroshnichenko
Eimear Ní Ghuaire

Grade

Colour
Black Kite Studios

Colourist
George K

Colour Producer
Jamie McCubbin


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