Arsenal FC
The Arsenal State of Mind
Welcome to the Arsenal State of Mind.
Produced by Nexus Studios and directed by Fx Goby, we launched Arsenal’s 26/27 third kit and showed supporters North London from a whole new perspective. Starring the legendary Adwoa Aboah, the film takes to the streets as live action gives way to animation, transforming familiar places into a playful, mixed-media world.
Keep your eyes out for local landmarks like Rowans, JussJerk, and Hope Café and stars Noni Madueke, Steph Catley and Martín Zubimendi, as you’re immersed in a warm, hand-drawn rendering of N5 which keeps the film human and tactile every step of the way. The kit’s yellow sets the tone, bathing the world in the warmth and optimism of some of Arsenal’s most memorable chapters.
The Arsenal State of Mind is the spirit of the club found in generations of players, supporters and communities. Created in the wake of Arsenal’s Premier League triumph, there couldn’t have been a better time to capture that spirit.
Behind The Scenes
Looking to avoid an overly-polished look, inspiration was drawn from editorial illustration and the imperfect marks of a sketchbook to shape the film’s distinctive 2D style. Art Director Callum Strachan carefully captured Adwoa Aboah’s iconic features, bringing her animated counterpart to life with character and authenticity.
Client
Arsenal FC
Production Company
Nexus Studios
NEXUS STUDIOS
Production Company
Nexus Studios
Director
Fx Goby
Head of Production
Rachel Moss
Executive Producer
Jason Bartholomew
Senior Producer
Rebecca Archer
Producer / PM
Tyler Antin
Production Manager
Sarah McDonald
2D Lead
Bethany Levy
Art Director
Callum Strachan
Editor
Andrea Zantiras
Background Layout / Previs
Joe Dennis
Environment Artist Support
Joe Dennis
Storyboard / Animatic
Mohammed Fadera
2D Lead Animator
Marylou Mao
2D Animation
Hannah Lau-Walker
2D Clean-up
Laura N Tamara
2D Clean-up
Nino Sgatti
2D FX Artist
Nino Sgatti
After Effects Compositor
Bethany Levy
Nuke Compositor
Harvey David
Viral Patel
LIVE ACTION TEAM
Director
Fx Goby
Head of Production
Rachel Moss
Executive Producer
Jason Bartholomew
Senior Producer
Rebecca Archer
Producer / PM
Tyler Antin
Production Coordinator
Sarah McDonald
Runner
Arabella Palmer
Rachel Moss
1st AD
Jack Meredith
Robert Thorpe
3rd AD
Carmen Du Preez
Director of Photography
Ricky Patel
1st AC
Anil Duru
Gaffer
Aurther Miller
Spark
Paul Brennan
Grip
Moses Ogundeji
Production Designer
Lottie Toon
Designer Trainee
Isoa Tupua
Designer Trainee
Kirby Isaacs
Stylist
Celia Arias
Stylist Assistant
Nicole Rose Alonso
Jenny Svantesson
Stylist Intern
Jessica Johnson
M&H
Ezana Ove
M&H (Assistant 1)
Adjhani Barton
M&H (Assistant 1)
Georgie St John James
Nail Technician
Shannon Elias
Casting
Belinda Norcliff
Stills (Photographer)
Alex Ingram
Stills (Lighting)
Nathan Richards
Daniel Walker
Stills (Digi)
Charlotte Cullen
Jamie Sinclair
Nexus Studio Lead
Bethany Levy
Nexus VFX Sup
Harvey David
Medic
Paul Mortimer
Drew McCrae
Minibus Driver
Abdi @ Essex Minibus
Security Guard
Traverse Aleyene
Location Owners
Sanjay Joshi
Sarah Buttery
Creative Manager
Lisa Kenney
PR & Marketing
Nancy Edmondson
Esme Harvey Otway
Talent Acquisition Manager
Sophia Whyte
Talent Manager
Indiana Wilson
TALENT
Hero
Adwoa Aboah
Adwoa Agent
Eve Swayland
Arsenal WFC
Steph Catley
Arsenal FC
Martin Zubimendi
Arsenal FC
Noni Madueke
Adwoa Manager
Eve Swayland
Granny
Mary Benn
Store Clerk
Kevin McLaughlin
Extra 1
Guy McKenzie
Extra 2
Jeremy Morris
Extra 3
Kate Michael
Extra 4
Nim Gill
Extra 5
Alex Beighton
Extra 6
Jessie Francis
SOUND/MUSIC
Sound design Music Edit Foley and Mix
Brain Audio
Sound designers
Harry JN Parsons
Tom Haines
Sound Supervisor
Chris Branch
Track
Final Form – Sampa The Great
Music Supervision
Resister
Music Superviser
Imogen Pring
COLOUR GRADE
Colour Grading
Electric Theatre Collective
Colourist
Andi Chu
TEAM VFX
Prep Artists
Akesh Rs
Bibin Joe
Bala Siva Sankar
Anto Shervin
Tharvees Meeran
Adithya Ravikumar
Manikandan Madasamy
Supervisor
Anantha Krishnan
Roto Artists
Karthikeyan Kannan
Sanjai Ramakrishnan
Supervisors Lead
Paramasivan Mani
HOD
Murugan Ramakrishnan