Headspace provides guided meditation sessions and mindfulness training to over 28m platform users. Their mission is to improve the world’s health and happiness.
How do you demystify a complex and abstract product centred around a disembodied voice, transforming it into an engaging and accessible media brand?
To create an inviting and playful world populated by over 150 unique characters across 80 minutes of bespoke animated in-app content. These guide, educate and entertain millions of users worldwide and accompany subscribers’ personalised meditation journeys.
Our in-house team, led by Creative Director Mark Perrett, created a universe of educational yet entertaining stories. Animation helps to break down complex ideas by using visual analogies with genuine warmth.
From ‘Wisdom’ videos which impart information based on Buddhist teachings, ‘Technique’ videos which communicate practical tips, to the recently launched in-app animation library, bold and characterful animated content helps to inform millions of subscribers around the world about increased wellbeing.
Our animations power all aspects of their brand including web and social content. Our characters have become core to educating users and are now fully woven into the Headspace experience.
They are also a social media success, the lead video ‘Letting Go of Effort’ alone has been viewed over 30 million times. This has helped fuel Headspace’s phenomenal growth, continuing impressive customer acquisition month-over-month.
Views on YouTube
Minutes of Animation