Lemonade
It’s About Time Insurance Does That!
Tactile storytelling for a tech-first brand. This charming series of spots for insurance company Lemonade, produced by Nexus Studios and directed by Fx Goby, blends live-action, stop-motion, 2D, and 3D animation. Using handmade aesthetics Fx gives Lemonade’s fully digital experience a human touch. Fortunately, Fx and Nexus Studios were well-equipped to dip into their creative toolboxes to pull out the right technique for each story.
From the textural richness of a woollen jumper to the cosmic scale of an infinite music library, each spot brings its own tone yet while remaining unified under a shared sense of craft, playfulness, and imagination.
Client
Lemonade
Production Company
Nexus Studios
Director
Fx Goby
Animation Studio
Mighty Nice
CLIENT
Head of Brand Marketing
Liron Smadja
Director of Design
Adar Debby
Creative Team Lead
Logan Broadley
Creative Design Team Lead
Emma Gilberg
Idan Sidi
Motion Designer
Mimi Chiu
Creative Designer
Tomer Agi
PRODUCTION
Head Of Production
Rachel Moss
Executive Producer
Jason Bartholomew
Producer
Jo Bierton
Dawn Cottrell
Production Manager
Tyler Antin
Production Assistant
Gianluca Scatto
Creative Development
Delfina Maria
Technical Lead
Florian Caspar
Compositor
Hugh Brazier
Compositor
Paula Singoha
Designer
Margherita Premuroso
Michał Sawtyruk
ELIOLI
Robin Davey
UI Design
Rafał Mierzejewski
Bethany Levy
Storyboards
Louis Kynd
Adam Beer
Editor
Andrea Zantiras
Additional Editing
Dave Slade
VFX Editor
Reece Proctor
PR & Marketing
Nancy Edmondson
Bruce Bigg
Alyaa Ridha
ANIMATION STUDIO
Executive Creative Director
Darren Price
Executive Producer
Tina Braham
Producers
Chloe Marshall
Sam Daley
Production Assistant
Kirsten Bassil
IT
Jason Yee
SPOT ‘MONEY’
Creative Lead
Bonnie Forsyth
3D Assets
Jess Herrera
Tess Eden
James Weeks
3D Animation
Ben Hubbard
Lighting
Jess Herrera
Mike Lomas
Composite
Jeremy Carlen
Mike Lomas
SPOT ‘THAT ONE SONG’
Creative Lead
Mike Lomas
3D Assets
Trent Rogan
Billy Harrison
Mike Lomas
2D Design and Animation
Alea Trinajstic
Bonnie Forsyth
Lighting
Trent Rogan
Mike Lomas
Composite
Mike Lomas
SPOT ‘PURCHASE ONLINE’
Creative Lead
Gary Fouchy
Previs
Ben Hubbard
Model Maker
Jacqui Hudson
DOP
Simon Higgins
Animator
Pete Nizic
Matt Painting
Elliott Cigognetti
3D Environments
William Zeng
2D Animation
Bonnie Forsyth
Alea Trinajstic
Composite
Jeremy Carlen
Gary Fouchy
LIVE ACTION PRODUCTION
Executive Producer
Jason Bartholomew
Producer
Jo Bierton
Director
Fx Goby
DOP
Ricky Patel
VFX Supervisor
Florian Casper
Production Manager
Tyler Antin
Editor
Andrea Simone Zantiras
Production Services Company
Tuna+Icon
Executive Producer
Ivana Antic
Line Producer
Luka Mrvoš
1st AD
Ivan Grbin
Production Manager
Ivana Popović
Production Coordinator
Bojana Ristić
Chaperone
Staša Ivanović
1st AC
Marko Jokić
2nd AC
David Kostić
Video Assistant
Željko Nikolic
DIT
Marija Djukanović
Key Grip
Ivan Leković
Best Boy (Grip)
Dragan Cvrkota
Grip
Sead Bihorac
Nikola Denić
Gaffer
Dragan Šapić
Best Boy (Electric)
Aleksandar Davidović
Electrician
Nemanja Nikolić
Dragan Ivković
Dragan Janković
Production Designer
Damjan Paranosić
Art Director
Jovan Lojić
Props on Set
Alen Hasanović
Ilija Prpa
Decorator
Martin Drevenšek
Costume Designer
Lara Milanović
Costume Assistant
Anja Plemić
Make-Up Artist
Irena Miletić
Hair Stylist
Zvezdana Svetozarević
SFX
Petar Vasiljević
Unit Manager
Teodor Misirlić
Runner
Momčilo Glušica
Andrija Djurdjević
Roto and Clean Up
Team VFX
Tracking
Peanut
Music Composer
Mathieu Alvado
Sound Composer
JM Finch
Colour Grade
Black Kite Studios
Colourist
George K