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Dorset Cereal

— Life Begins At Breakfast

Mike, a bird DJ who works at Dorset AM, wakes the nation with his early morning radio show, Dawn Chorus. This warm, witty spot showcases Dorset Cereals’ personality and links to nature, aiming to build on the emotional connection between consumers and the brand.

Directed by Conor Finnegan, ‘Life Begins at Breakfast’ uses entertaining animals – 18 characters crafted in 100% organic British lambs wool – to reinforce how important breakfast is to starting the day.