A two and a half minute explosion of pop culture exploring the potential nuances in interpreting Kawaii culture from the epitome of cuteness, ping pong players and pom poms all the way over to computer graphics, DNA bonds and ancient deities.

Sojiro & Eri take us on a whistle stop tour of all possibilities in this fast paced spot created with Dentsu agency for Marukome Instant Miso Soup, which took home a GOLD award at ADFEST.