Factory Fifteen teamed up with Mercedes-Benz USA and their integrated Agency of Record, Merkley+Partners to craft this breathtaking experience for Sphere – aired during Formula One’s Las Vegas Grand Prix. The 90-second spot transforms the Sphere into a giant snow globe revealing turntables of four Mercedes cars. For each car, a distinctive environment was created to reflect the car’s unique properties with the Mercedes Starmark used as a transition device.

Drawing on their experience creating content for Sphere’s interior, with their contribution to UFC Noche, as well as previous work for the Exo-Sphere, Factory Fifteen brought the creative insight and technical expertise to quickly present various options during pitching while pushing the project as far as possible, all while working within challenging production timelines.