Intouch Group

— Nextmakers

Immerse yourself in Laurie Rowan’s outer space garden.

Laurie visualised Intouch Group’s core values in an animated short populated by an alien landscape, retro-futuristic greenhouse and flourishing cyber flora.

As one segment in a four-part campaign, ‘Nextmakers’, was inspired by a 60s and 70s’ kitsch aesthetic, drawing on established sci-fi tropes to convey a message of looking to the future. Blending carefully planned camera movement and choreographed animation, Laurie’s team built draft models and rigs to ensure a cohesive design ran through the abstract spot, culminating in a final shot of one hundred blossoming accordion-like plants.

Behind the Scenes