Uta’s attention grabbing promo for Japanese pop star Kyary Pamyu Pamyu mixes live-action with kaleidoscopic visuals to mesmerizing effect. 

Using an eye-popping palette, the wonderfully bazar spot transitions between a series of scenes, each carefully styled to reveal a different ‘version’ of Kyary. We see her depicted as a princess, feudal lord and a revolter, helping to establish a visual world rich in Japanese history but reimagined through psychedelic, neo-mandala visuals.