Adopting a handicraft approach and using the band’s lead singer Chris Martin as a lens through which to view the promo, Shynola leaned on timelapse and stop motion techniques to realise their vision. Combining hand-drawn chalk drawings for the backdrop, the team had to anticipate Martin’s movements, so that he could be suitably positioned for each shot. He soars through skies, sails through cities and climbs atop clouds to save a princess so that they can traverse through the universe together. It’s only at the end that we glimpse the level of production that was required to pull this promo off.