South Western Railways
SWR Rewards
All aboard! Join Wesley Peck the pigeon and Sandy C. Gull in a scenic ride on South Western Railways. In this campaign for SWR Rewards created with St. Luke’s, director Conor Finnegan writes the next chapter for these beloved brand characters.
Building on the successes of previous SWR campaigns, Conor brought his crafty touch and brilliant humour to the birding saga. Paying particular attention to the environments and the sky, which transitions from evening to dusk, he sets the scene for an evening on the town. Look out for the easter egg moments, including the theatre programme for ‘Chickago’ and the billboard for ‘Eagle Eye Opticians’.