Telstra
App O’clock
Say hello to Colin, a grumpy little cuckoo with big opinions and even bigger shoes. For Telstra’s App O’Clock social campaign, we teamed up with +61 and Bear Meets Eagle On Fire to create a series of playful, self-aware spots that give a deadpan wink to advertising itself.
Brought to life in 3D by director Laurie Rowan, Colin lives in a finely crafted cuckoo clock and isn’t shy about voicing his frustration with the uninspired scripts he’s stuck performing. Blending CG with stop-motion and puppetry influences, Laurie used the replacement method for Colin’s mouth and eyes to dial into every micro-expression. Every detail of Colin’s design was built to heighten the comedy and spotlight his oddly lovable persona.
Client Name
Telstra
Agency Name
+ 61 with Bear Meets Eagle On Fire
Production Company Name
Nexus Studios
AGENCY
Chief Creative Officer
Micah Walker
Creative Director
Chris Cheeseman
Creative Director
Doug Hamilton
Producer
Renee Nadin
Creative Director Design Mike Witcombe
PRODUCTION
Director
Laurie Rowan
Executive Producer
Rachel Moss
Producer
Lizzie Small
Production Manager
Ruyi Meer,
Tyler Antin
CG Supervisor
Mark Davies
3D Animation Lead
Marylou Mao
Art Director
Melanie Climent
Character Design
Laurie Rowan
Modelling/Texturing
Hen Levene,
Alex Franks,
Eder De Souza
Senior Rigging Artist
Niko Rossi
3D Animators
Alina Bopele, Juan Carlos Chaparro, Marta Pevida, Will Lorton
Lighting Lead
Pawel Adamiec
Lighting & Rendering
Ioana Tanasache, Hen Levene
Compositing Lead
Gareth Tredrea
Compositors
Chiara Feriani, Hugo vieites Caamaño
Editor
David Slade
PR & Marketing
Nancy Edmondson, Bruce Bigg, Steph Anjo
SOUND
Sound Studio
Rumble Studios
Cuckoo VO Artist
Rupert Degas