UEFA

— Together #WePlayStrong

Kibwe Tavares has directed an electrifying TV spot for UEFA/FCB Inferno which aims to encourage girls to take up and keep playing football. Featuring both beginners and professional players, this spot uses animation to emphasize the lead character’s growing confidence.

To highlight the skills, friendships and confidence the game brings, Kibwe shot hundreds of players over 9 days in 3 different countries. Animators used Tiltbrush and HTC Vive to sketch out the animations for a handcrafted feel and created the bespoke stickers and symbols which were used for the social campaign.

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