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UEFA

— Together #WePlayStrong

Featuring both beginners and professional players, this spot uses animation to emphasize the lead character’s growing confidence. Kibwe Tavares has directed an electrifying TV spot for UEFA/FCB Inferno which aims to encourage girls to take up and keep playing football.

To highlight the skills, friendships and confidence the game brings, Kibwe shot hundreds of players over 9 days in 3 different countries. Animators used Tiltbrush and HTC Vive to sketch out the animations for a handcrafted feel and created the bespoke stickers and symbols which were used for the social campaign.