Stories and Experiences for Sports Fans
Bringing fans closer through craft, technology, and storytelling
At Nexus Studios, we help sports brands build deeper, more meaningful connections with their audiences. From BAFTA-Nominated films, to Emmy-winning in-stadium immersion, we’re blending our storytelling legacy with emerging tech to create unforgettable fan experiences.
UFC x Sphere – For Mexico, For All Time
Our epic project with UFC and Sphere Las Vegas picked up two wins at the Sports Emmys. The event was the single biggest grossing night to date at the Sphere, and the highest revenue event for UFC of all time. Learn more here.
Nissan – Formula E VR Experience
4D VR racing puts fans in the cockpit for Nissan’s Formula E debut, mixing real racing thrills with arcade-style power-ups on a fantasy City circuit. Learn more here.
BBC Paris Olympics – Welcome to the City of Love
As part of our continued partnership with BBC Sport we created this goose-bump inducing and Annie and BAFTA-nominated launch film for the BBC’s Paris 2024 Olympics Games. Learn more here.
Sphere – PUMA & Mercedes
As experienced creative partners for the Sphere’s 580,000-square-foot exterior LED display, we teamed up with both PUMA and Mercedes for Formula One’s race week. Explore PUMA and Mercedes.
MLB – MLB Next
Leveraging AI-technologies, we developed the first-of-its-kind mobile app that merges live positional tracking with AR.
UEFA – Together #WePlayStrong
Mixed media film combines live-action footage with world-class animation to inspire girls to pick up football. Dive deeper here.
Havas Play – EE Game Day
We collaborated with Havas Play to turn the UK into the world’s biggest gaming arcade. For the second edition of Game Day we created gaming experiences in Fortnite, on TikTok, mobile, and location-specific AR. Explore the arcade here.
Wimbledon – Take On History
Charting the evolution of Wimbledon from its 1877 debut to the present day, this beautifully crafted commercial is structured through a single, continuous rally, as it shifts in style to match the era, from Victorian lithographs to ’90s graphic novels. Jump in here.
