Our Commitment to Sustainability
We understand the severity of the climate crisis and our role within it. We are making steps to lead and inspire a more compassionate lifestyle, here at Nexus Studios and the creative industry more broadly. Check out our commitment to reducing our carbon footprint below, as well as some of our projects which champion sustainable causes and celebrate nature in all its glory.
Our commitment to AdNet Zero
We want to uphold our position as a future thinking company, that is why we are one of the founding signatories of the industry’s strategy to tackle climate change. The Advertising Association launched the Ad Net Zero Action Plan to reduce the carbon impact of UK Advertising to reach (real) net zero by 2030.
Find out more here.
AdGreen Training
We are proud supporters of industry leading sustainability educators, AdGreen. We are hosting AdGreen Sustainable Production Training for all our employees to help educate and raise awareness of the climate emergency. All of our productions follow AdGreen guidelines as closely as possible.
Sheba Hope Grows
Working closely with Proud Robinson + Partners and marine biologist experts we created SHEBA®’s first iOS app, immersing users in an unforgettable coral reef experience. Launched on World Ocean Day, the narrative-led AR activation celebrates SHEBA®’s work on the world’s largest coral restoration program, allowing people to explore the Sheba Hope Reef, situated off the coast of Indonesia, from anywhere in the world.
Find out more here.
‘Back to the Start’ and ‘A Future Begins’ for Chipotle by Johnny Kelly
Two animated anthems for Chipotle Cultivate Foundation eloquently highlighting their drive for ethical, sustainable farming. A decade after his double Cannes Grand Prix winning short, ‘Back to the Start’, changed the global conversation around animal welfare, Johnny Kelly returns with a continuation of the farming family epic with the focus this time, on human welfare.
Find out more here.
‘Bring Nature Closer’ for SUGi by Mark Perrett
SUGi is an organisation dedicated to conserving and enhancing nature through a series of ‘rewilding’ projects across the world. As part of a new initiative with Breitling, SUGi asked us to help them bring their updated message to life showcasing some of the ideas and projects they were already involved in.
Find out more here.
‘Google 3D Animals’ for Google AR Search
Working closely with Google’s creative team, we helped test the potential of AR enabled search by populating the engine with 3D life-sized animals that can magically appear in any real-world setting. They have allowed people to interact with wildlife in a totally new way and one which doesn’t require animals to be held in captivity. The project went on to win PETA’s ‘Proggy’ award for ‘helping to create a more humane world’.
Find out more here.
‘The Girl Who Built A Rocket’ for WaterAid by Neeraja Raj
Neeraja’s beautifully crafted film was featured as part of a campaign focused on finding new ways to engage the public in the global water crisis, and to drive consideration for the charity and its work. Coinciding with three Mars missions going into orbit, the piece includes a voiceover by award-winning journalist Sir Trevor McDonald and features a specially composed soundtrack of David Bowie’s iconic Life on Mars, 50 years after its original release.
Find out more here.
‘Yakuno Jitsugetsubushi’ for Wednesday Campanella by Sojiro & Eri
Sojiro & Eri pay homage to Mother Nature in this visual masterpiece for Japanese music group Wednesday Campanella. Filled with surreal beauty, the metamorphic film celebrates a vast array of natural forms in all their glory.
Find out more here.
‘The Gruffalo Spotter’ for Magic Light Pictures and Forestry Commission England by Sam Southward
In support of green spaces we helped develop a unique app with Forestry England, encouraging families to visit all 26 of their sites. Families are encouraged to follow a trail of clues, tracking footprints of their favourite characters from The Gruffalo enabling them to have a unique forest experience.
Find out more here.