Launching the BBC’s Paris 2024 Olympic Games coverage, Fx drew close parallels between romantic love and the passion athletes feel for their sports. Previously he worked closely with artist and Gorillaz co-creator Jamie Hewlett, to give the world’s most famous virtual band a super-stylised new look in 3D as they burst back on the scene with a new album. This paved the way for a series of multi-platform activations for Gorillaz and a number of brands including Google, Smirnoff and Bose, all creatively led by Jamie and Fx. Fx also helped Volkswagen bid farewell to arguably one of the most loved cars in history, and co-created Google’s multi-award-winning Back to the Moon project, the only ever cross-platform Google Doodle made in 2D, 360, AR and VR. His work has been featured in Vogue, Hypebeast and Nowness to name a few.