From educational films, to games about human rights, apps championing female empowerment and stories supporting positive mental health, check out some of our favourite examples of channelling creativity as a force for good.
‘Right on Tracks’ for Cheerios, directed by Johnny Kelly
This quartet of beautifully crafted puppeteered films aim to encourage kindness and champion individuality, breaking down complex ideas into fun and memorable vignettes.
See ‘Right on Tracks’ here
‘1600’ for The White House, directed by Jack Cunningham
Aiming to educate and inspire young Americans about the White House’s role in democracy, 1600 brings to life the institution and its purpose through AR visuals that appear on top of a one dollar bill.
See ‘1600’ here
‘Next Gen’ for Headspace, directed by Mark Perrett
From ‘Wisdom’ videos imparting information based on Buddhist teachings to ‘Technique’ videos communicating practical tips, and the recently launched in-app animation library, bold and characterful animated content helps to educate millions of subscribers about increased wellbeing.
See ‘Next Gen’ here
‘Right Runner’ for UNICEF, directed by Felix Massie
Aimed at, and created with the insight of children in Latin America and the Caribbean, Right Runner entertains, empowers and educates children in the most violent and unequal region for children in the world.
See ‘Right Runner’ here
‘Back to the Start’ for Chipotle, directed by Johnny Kelly
This animated anthem for Chipotle Cultivate Foundation eloquently highlights founder Steve Ells’ shared vision and passionate efforts to source food on a more sustainable and ethical basis.
See ‘Back to the Start’ here
‘Notable Women’ for Google Creative Lab
Notable Women highlights 100 American women who shaped US history, by placing their portraits where they’ve been historically left out, on US bills. The women were voted for by the American public from a collection developed by American teachers.
See ‘Notable Women’ here
‘It’s Everyone’s Journey’ for Department of Transport, directed by Smith & Foulkes
Through thoughtfully designed animated characters and metaphors, the project aims to encourage people to be more considerate whilst traveling, bearing in mind that people have disabilities that aren’t always visible.
See ‘It’s Everyone’s Journey’ here
‘Big Bang AR’ for Google Arts & Culture and CERN
The Big Bang AR app takes you back in time 13.8 billion years to discover how space, time and the visible universe came to be. Working with CERN scientists we created a journey through the birth and evolution of our universe.
See ‘Big Bang AR’ here
‘We Play Strong’ for UEFA, directed by Kibwe Tavares
Aiming to encourage girls to take up and keep playing football, Kibwe shot this vibrant and engaging film to highlight the skills, friendships and confidence the game brings.
See ‘We Play Strong’ here
‘Civilisations AR’ and ‘Civilisations x Magic Leap’ for the BBC
Showcasing 40+ ancient artefacts from around the world, audiences are invited to hold history in the palm of their hand to explore history like never before, democratising access to knowledge and information usually preserved for museum visitors.
See Civilisations XR here