Creativity for Good
Take a tour through some of our favourite projects that channel creativity as a force for good.
From uplifting stories to promote animal welfare, animated shorts to support mental health tools to immersive experiences highlighting the plight of our oceans and bringing history into homes across the world. Check out a few examples of our purpose driven work below:
‘The Girl Who Built A Rocket’ for WaterAid, directed by Neeraja Raj
The thought-provoking short aims to shift the spotlight from the recently launched missions to find water on Mars, to the people who need it here on Earth.
See ‘The Girl Who Built A Rocket’ here
‘Drawn Closer’ for Cox Communications, directed by Patrick Osborne
We teamed up with Cox Comms to blend together storytelling, craft and Real-Time technology in order for the students to voice and puppeteer their own characters in an animated short, and put on a show against all odds.
See ‘Drawn Closer’ here
‘A Future Begins’ for Chipotle, directed by Johnny Kelly
A decade ‘Back to the Start’, changed the global conversation around animal welfare, Johnny Kelly returns with a continuation of the farming family epic with the focus this time, on human welfare.
See ‘A Future Begins’ here
‘Right Runner’ for UNICEF, directed by Felix Massie
Aimed at, and created with the insight of children in Latin America and the Caribbean, Right Runner entertains, empowers and educates children in the most violent and unequal region for children in the world.
See ‘Right Runner’ here
‘Notable Women’ for Google Creative Lab
Notable Women highlights 100 American women who shaped US history, by placing their portraits where they’ve been historically left out, on US bills. The women were voted for by the American public from a collection developed by American teachers.
See ‘Notable Women’ here
‘Right on Tracks’ for Cheerios, directed by Johnny Kelly
This quartet of beautifully crafted puppeteered films aim to encourage kindness and champion individuality, breaking down complex ideas into fun and memorable vignettes.
See ‘Right on Tracks’ here
‘Hope Grows’ for SHEBA®
Celebrating SHEBA®’s work on the world’s largest coral restoration program, we worked closely with marine biologists to create a narrative-led AR activation, allowing users to explore the Sheba Hope Reef from anywhere in the world.
See ‘Hope Grows’ here
‘We Play Strong’ for UEFA, directed by Kibwe Tavares
Aiming to encourage girls to take up and keep playing football, Kibwe shot this vibrant and engaging film to highlight the skills, friendships and confidence the game brings.
See ‘We Play Strong’ here
‘Civilisations AR’ and ‘Civilisations x Magic Leap’ for the BBC
Showcasing 40+ ancient artefacts from around the world, audiences are invited to hold history in the palm of their hand to explore history like never before, democratising access to knowledge and information usually preserved for museum visitors.
See Civilisations XR here
‘Boobs’ for Happyluja, directed by Hannah Lau-Walker
Produced and animated by an all female team, this bold and beautiful film playfully encourages women to recognise the importance of boob health.
See ‘Boobs’ here
‘The Noisy Generation’ for British Heart Foundation, directed by Mischa Rozema
Created in collaboration with the British Heart Foundation and Saatchi & Saatchi London, Mischa’s visionary ambition delivers an important message to a noisy generation in a move to inspire donations.
See ‘The Noisy Generation’ here
‘Next Gen’ for Headspace, directed by Mark Perrett
From ‘Wisdom’ videos imparting information based on Buddhist teachings to ‘Technique’ videos communicating practical tips, and the recently launched in-app animation library, bold and characterful animated content helps to educate millions of subscribers about increased wellbeing.
See ‘Next Gen’ here